Marcus Hiles instructed Texans looking to sign a new lease to keep in mind a few aspects that may affect the price of rent. A recent Forbes article on how to negotiate rental prices reported that collecting information on the neighborhood, the landlord, and what current renters are paying — both in the same building and community – can affect rental rates. Renters should try to negotiate prices, if they can. Despite transparently asking for a lower rental price not always being the best method, landlords are not firmly opposed to working something out. “Negotiation points for me as a landlord and property manager are length of lease and credit,” points out co-founder of SparkRental.com, a full-service rental automation service, Denise Supplee. Another option is to agree to a long-term lease, as Hiles notes that landlords prefer to keep turnover rates down while still hitting their profit needs.